China Leading In Smartphone Market as Per Recent Study - Spur Magazine
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China Leading In Smartphone Market as Per Recent Study

China is taking a leading role in the smartphone market with Chinese manufacturers are driving growth in the sector as Samsung and Apple survey shows.

The survey by Gartner Inc. showed that in the third quarter, three Chinese vendors—Huawei, Oppo and BBK Communication Equipment—together accounted for 21 percent of the smartphones sold worldwide, and were the only vendors in the top five to increase sales.

China has become a huge a player in technological advancement in the past 20 to 30 years or so and gained a huge ground in occupying even the foreign markets like Africa, India, Russia and many others.

China has taken a lead in the smartphone manufacturers market as survey suggests

Gartner, Inc. is an American research and advisory firm started in 1979 and has been providing information technology related insight for IT and other business leaders.

China Leading In Smartphone Market as Per Recent Study - Spur Magazine
Oppo Neo 7: Oppo was one of the three Chinese brands that led the smartphone sector

The survey showed that Samsung and Apple are at the top of the global market but mostly in shipping sales. An analyst from Gartner had this to say about the current survey;

Sales of smartphones in China grew by 12.4 percent, and the vendors who most successfully exploited the sales opportunities there were Oppo and BBK,” said Gartner analyst Anshul Gupta.

In Oppo’s case, 81 percent of its smartphone sales came from China, while BBK accounted for 89 percent of smartphones sales in China. These two vendors also grew strongly in India, Indonesia, Malaysia, Thailand and Russia.

The research firm said Samsung’s market share dropped to 19.2 percent amid the fiasco over its Galaxy Note 7 smartphones, which were recalled and then halted after overheating batteries leading to fires.

“The decision to withdraw the Galaxy Note 7 was correct, but the damage to Samsung’s brand will make it harder for the company to increase its smartphone sales in the short term,” said Gupta.

“For Samsung, it’s crucial that the Galaxy S8 launches successfully, so that partners and customers regain trust in its brand.”

Another analyst by the names of Roberta Cozza also shared his thoughts on the survey saying;

“The withdrawal of Samsung’s Galaxy Note 7 may benefit sales of Apple’s iPhone 7 Plus only slightly, as Note 7 users are likely to stay with Samsung or at least with Android,”

“To some extent, other Android vendors could capitalize on this situation in the short term—for example, Huawei and other Chinese brands present in the premium Android phone segment.”

The recent problems that hit Samsung with its Note 7 phones heating up due to battery issues and also not forgetting the iPhone 7 not being as fruitful as many thought, Google may stand a chance with its new devices, Pixel that it recently introduced.

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Author: Allan Bangirana

Allan Bangirana is a freelance writer for Newslibre & Spur Magazine. He is passionate about tech, games and occasionally writes about entertainment, lifestyle and so much more.


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