Launching a new business venture is exciting, especially for the entrepreneur who has been dreaming of the day they will kick start their business. It would help if you had a strategy to reach your target audience and turn customers into advocates.
Here are the cost-effective ways to spread the word about your new venture:
8 Cost-effective Ways to Market Your Business
1. Engage Customers on Social Media
Word of mouth is all about people claiming good things concerning your business, and social media is where most people currently talk. Social media outlets will help you build a network of potential customers and leverage your current ones to share their experiences.
One way to do this is to show off a preview of your product or service on video-sharing sites like YouTube.
2. Email Promotion
Email is still a mainstay for many businesses. You can send a simple message to everyone in your address book or create an email campaign that targets specific groups. Send a simple message announcing your new business to your friends, family, and colleagues.
You may also invite them to subscribe to your newsletter if they want to hear more about your business or be updated on events and campaigns.
3. Interviews and Press
Getting your voice or face out there to speak about your business in interviews could expose your potential customers to what you have to offer and help them relate to your business. This leads to positive word-of-mouth advertising. Interviews can range from radio interviews, local newspaper features, YouTube, or websites.
Word of mouth is more effective if it comes from a more comprehensive number than from only you. You can give out free samples to friends, customers, and clients to get them interested in what you offer. Referral programs are the bread and butter of many small businesses.
They are a great way to spread the word about your venture. Utilize referral and reward programs to grant your customers benefits for spreading the word about your product or service.
5. Make It Easy for Customers to Contact You
Have a publicly listed contact number on your website, business card, and premises. The easiest way to get new customers is to make them comfortable with contacting you.
For example, offering a text messaging service for business communications will make it effortless for them to engage with you. Text messaging is the top channel for customer engagement, especially for a new entrepreneur. You can also use it to market your business.
6. Give Lessons or Seminars
If your business involves teaching or advising people about something, you can offer free lessons or seminars. This will get you in front of potential customers. Giving lectures and workshops help you showcase your skills and abilities.
To succeed in offering lessons, choose something that your clients will be interested in but is manageable. This will help you avoid your clients walking away at the end of the presentation with disappointed looks. Instead, they will be approaching you later for more information or placing their orders.
7. Maintain a Pleasant Web and In-person Presence
People check out what you have to offer online before going into your store. In your case, brainstorm about what makes up a pleasant customer experience. Then ensure that your website portrays the quality of your products or services with compelling images, clean design, and exciting but not distracting graphics.
Show pictures of your store or office. This is another way that you can make people feel more comfortable with what they can expect from working with you.
8. Provide Good Customer Service
The key to all of these strategies is providing good customer service. Remember that people will take their business elsewhere if they do not feel like you care about them or want their business. For instance, the way you receive your first-time customers determines whether they will buy from you and spread positive information about your business or not.
Receive your customers with a warm smile, and offer them something to drink as you discuss the product or service with them. They will feel welcome and comfortable and be in a convincing position.
Word of mouth marketing can help you get customers for your new business and run it. Use the tips in this guide to ensure the strategies work for you and not against you.