As some to continue to struggle with getting access to streaming services, Netflix is taking it to another level with plans of launching a two-day “event” that will allow non-subscribers in certain countries to stream the company’s library without a subscription plan.
The lucky country in question is India, which is said to be the first testing ground for Netflix’s so-called, ‘StreamFest’ trial program. The move follows news that the streaming company had ended its free trial periods choosing to focus on other marketing promotions.
The new tactic is seen as a move to reel in more subscribers to the platform and according to Netflix’s chief operating officer Greg Peters, the “StreamFest” is their new way to promote the service further. The reports about the promo were confirmed on the company’s third-quarter earnings call, and that it’s just for India for now
Netflix CEO Peters believes that StreamFest “could really create an event.” The free trial is expected to kick off on December 4th, with Variety confirming the reports. Peters did not offer any information on whether or not it’ll come to the United States. The story was first reported by Protocol.
“We’re always looking at different marketing promotions to attract new members and give them a great Netflix experience,” a Netflix spokesperson told The Verge prior to the earnings call.
Netflix to give away free 2 day trials to specific countries
Earlier this month, Netflix discontinued its option that allowed potential subscribers to test the service via a free 30-day trial. The company has already tried alternate marketing promotions, including removing the paywall for some of its movies and shows this year.
The new move could be a good thing for Netflix, as it may bring in more subscribers but at the same time, they could lose out on those that were willing to try out their services for a 30-day trial period. We can’t really say for certain how this will affect them but all we could do is wait and see how it plays out.
None the less, Netflix still remains a strong competitor against the likes of Amazon’s Prime Video, HBO Max, Hulu, Peacock, Disney+ and the other streaming platforms as it was voted as one of the best SVODs for each decade in a report compiled by JustWatch based on average IMDb ratings.
“We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have,” Peters said. “Really creating an event, and hopefully get a bunch of those folks to sign up.”
StreamFest will be accessible via any device that Netflix is currently available on, and users won’t have to enter their credit card number to access free streaming. “We don’t need any payment details — just your love and undivided attention,” according to a text string found in the app.
However, anyone who wants to keep watching after the conclusion of the two-day event will have to sign up for a regular account.
The event is similar to the way premium TV networks like HBO and Showtime have been promoting their programming for years. Showtime, for instance, was available for free to Comcast Xfinity cable subscribers for 48 hours in August.
Author: Allan Bangirana
Allan Bangirana is a freelance writer for Newslibre & Spur Magazine. He is passionate about tech, games and occasionally writes about entertainment, lifestyle and so much more.