Retired athletics icon Usain Bolt isn’t waiting for anyone to steal his victory pose moves. He has decided to take things further by applying for a trademark.
The Jamaican sprinter submitted an application in the US last week where he will trademark a logo showing his signature victory celebration pose that he is popularly known for in his past races.
The victory poses that Bolt routinely did after winning gold medals and setting world records – whereby he leans back and gestures to the sky are now becoming a trademarked logo.
Currently, Usain Bolt is the fastest man in history as he holds the world records for the 100m and 200m championship races, but that doesn’t mean he can’t take advantage of other opportunities regarding his brand and business prospects.
According to the US Patent and Trademark Office, Mr Bolt filed his application for the trademark on 17 August. It depicts “The silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward”.
Usain intends to use the image on items including clothing, jewellery and shoes, as well as restaurants and sports bars, according to the trademark filing.
Usain Bolt trademarks his signature victory pose
“Given that Bolt is now retired from racing, it makes sense that he would look to expand his business empire,” Josh Gerben, a Washington DC-based trademark lawyer, told the BBC.
“The silhouette of his victory pose is recognised around the world. This trademark registration would enable him to offer the items listed in the application himself, or license the right to use the trademark to third parties,” Mr Gerben said.
Usain Bolt applied to register a similar trademark 12 years ago, but this has since lapsed under US law. The eight-time Olympic gold medallist retired from athletics at the 2017 World Championships in London.
If you’re in sports and have some cool celebration moves that could end up becoming million-dollar-worthy trademarks one day, then it’s best you get started right away on the process before someone beats you to it.
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