As fans waited desperately through the odd hours of the night for Taylor Swift‘s 10th studio album “Midnights”, things took a bizarre turn after streaming platform Spotify crashed in the process, leaving many unable to access content for nearly an hour.
Once news broke out that the US singer-songwriter was making a return with another music album, her devoted fans went on an online frenzy following its release on Friday, which ended up causing Spotify to crash in the process.
Swifties, as they are often referred to due to their massive devotion towards Taylor Swift, waited patiently for hours to get their first earful of Swift’s latest album on the streaming platform, which was released at the stroke of midnight. Fans all the way from the United States to France and Britain flocked to Spotify in huge numbers ready to listen to the star’s new album.
Despite the technical problems, Spotify reported that Taylor’s new album set a new record as the most-streamed album in a day.
“And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for the most-streamed album in a single day in Spotify history,” the platform said on Twitter. “How did I get this lucky, having you guys out here doing something this mind-blowing?!,” the singer tweeted in response.
The album’s 13 songs tell “the story of 13 sleepless nights scattered throughout my life,” Swift explained on Twitter. Together, they form “a full picture of the intensities of that mystifying, mad hour.”
In a teaser trailer that aired on Prime Video on October 20, Swift announced that she would be putting out Midnights “music movies” that visually explore the world of this album. She also dropped a new version of the album with seven surprise bonus tracks at 3 a.m. The Swifties are likely already searching for clues for other upcoming content.
The Swifties stayed up all night waiting for Taylor Swift’s Midnights album causing Spotify to crash in the process
Once all Spotify issues were resolved — mostly within the hour — enthusiasts discovered melodies set to an electro-pop beat, complete with synths, dubstep-inspired rhythms and a more androgynous side to Swift’s vocals. The 32-year-old, who began her career in country music before shifting to pop and becoming a megastar, abandons her more recent indie-folk vein in the new album.
The pop sound marks a departure from “Evermore” and “Folklore,” her two previous albums which were written during the pandemic, the latter of which won Album of the Year at the 2021 Grammys.
After making a surprise album announcement at this year’s VMAs, Swift dropped her tenth album at midnight ET on October 21, which has gathered a lot of critic reviews and attention worldwide. She also released an extended 20-song version at 3:00 am on the East Coast titled “Midnights (3 am Edition).”
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