One of Uganda’s and East Africa’s most decorated music artist, Eddy Kenzo went online yesterday to celebrate one of his milestones, sharing a video with his fans about his promotion on a Time Square Billboard.
The Time Square Billboard, which is located in New York is promoting his yet to be released track titled, ‘Missounwa’ with the music legend Monique Seka, a singer from Ivory Coast.
Kenzo was so excited about the feat that he went online and shared a video with his fans to celebrate what he called a milestone achievement on his social media platforms.
Kenzo also called upon fellow musicians to do so the same and let their music do ‘the talking for them’, which seemed like a war cry to those that haven’t been his fans in the past. The post shared read:
“Pass by the New York time square in the US, you will see your boy Eddy Kenzo in partnership with prime music partner getting ready to release an African classic we all grew up enjoying titled Missounwa redone with Mama Monique Seka. The first Ugandan Musician to appear on the New York Time square billboard. Let the music speak,” Kenzo posted.
Eddy Kenzo first Ugandan to appear on the New York Time square billboard
Kenzo is the first Ugandan musician to appear on the New York Time square billboard and his photo is next to renowned musician Alicia Keys as noted in the video.
Whether this is worth being considered an achievement or not, it depends on the narrative held by the fans and Uganda’s music industry. Other artists may begin to boast about being part of Coca Cola ads or something else too not like we care.
Video shared by Eddy Kenzo
None the less, not many artists get to appear on New York’s Time Square billboard since it costs a lot of money to do so. The billboard alone soars 68 feet above Times Square in the heart of the Bowtie, and its the size of a football field.
The billboard screen is mounted on the side of the Marriot Marquis hotel and it is estimated that around 300,000 pedestrians pass by it every day. Times Square’s brightly-lit billboards are some of the most iconic and well-known outdoor advertising spaces.
In 2014, Google became one of the first companies to rent to the world’s largest and most expensive digital billboard which is eight storeys high at an estimated cost of $2.5m (UGX 7,407,114,000) for four weeks.
Watch video of ‘Missounwa’ by music legend Monique Seka which is yet to be released track mixed with Kenzo
Author: Allan Bangirana
Allan Bangirana is a freelance writer for Newslibre & Spur Magazine. He is passionate about tech, games and occasionally writes about entertainment, lifestyle and so much more.