Snoop Dogg real names Calvin Cordozar Broadus Jr, has stepped up his game after reports came in on Wednesday that the rap legend had officially acquired Death Row Records which helped him grow his career.
The acquisition of Death Row Records came as surprise to many and we bet very few knew that Snoop Dogg had his eyes set on the American record label that was founded in 1992 by Dr Dre, Suge Knight, the D.O.C. and Dick Griffey.
The announcement about the acquisition of Death Row Records came Wednesday with some referring to it as a “sentimental move”, considering the label helped launch Snoop’s career in the ’90s with his debut album “Doggystyle.”
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the rapper said in a statement.
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”
He went on to say that the business deal was indeed an extremely meaningful moment for him. He then expressed his gratitude by personally thanking the teams and people at Blackstone, MNRK.
Snoop especially mentioned David Kestnbaum with whom he worked with for several months. The rapper ended his statement by saying, “I am looking forward to building the next chapter of Death Row Records.”
Snoop Dogg acquires Death Row Records
The label became a sensation by releasing multi-platinum hip-hop albums by West Coast-based artists such as Dr Dre (The Chronic), Snoop Dogg (Doggystyle), Tha Dogg Pound (Dogg Food), and Tupac (All Eyez on Me) during the 1990s. At its peak, Death Row was making over US$100 million a year.
By the late 1990s, the label began to decline after the death of its star artist, Tupac, the imprisonment of Suge Knight, and the departures of Dr Dre and Snoop Dogg. Although the label was enjoying financial success, it was embroiled in controversies, lawsuits, and violence by its artists and associates.
The news of Snoop Dogg’s business deal comes just days before he will hit the stage at the Super Bowl halftime show. He will be performing alongside Eminem, Dr Dre, Mary J. Blige and Kendrick Lamar.