Afro-pop star Yemi Alade has picked up the torch in the fight against Covid as she has been appointed as the Global Ambassador for #ItsUpToUs, a pan African campaign driven by the Africa CDC and Mastercard Foundation that encourages Africans to unite and get vaccinated against the virus.
The announcement was made yesterday with a release of a campaign video featuring the singer as a symbol for unity across Africa in the fight against Covid-19.
It’s Up to Us is an innovative campaign of diverse voices that is being done in partnership with Yemi Alade, Mastercard Foundation and the Africa CDC—amplifying the voices of Africans as they deliver a simple yet loud and powerful message: Africa: It’s Up to Us.
“I’m delighted to be a part of #ItsUptoUs, a movement that encourages Africans to take up the responsibility in making the world safe again,” she said. “I’m happy to lend my voice to this important issue and moment.”
#ItsUpToUs comes at a critical time in Africa’s fight against COVID-19. To date, less than 12% of the continent has been fully vaccinated against the virus. The AVAT, African Union, and Africa CDC, with the support of partners like the Mastercard Foundation, have made significant strides in securing vaccines.
Ensuring vaccine adoption is the next step towards increasing vaccine coverage on the continent to ensure Africa reaches its goal of vaccinating 70% of its population by the end of 2022.
“COVID-19 vaccine acceptance is important to achieving herd immunity and safeguarding citizens in Africa and globally against the virus and its variants. That’s why Africa CDC and the Mastercard Foundation are joining efforts in ensuring access to vaccines for Africa,” said Dr. John Nkenagsong, Director of the Africa CDC.
“Vaccines remain critical for saving lives and livelihoods. But, misinformation spreads fast, so we need to be smarter and more creative to spread the right information faster. People make the right choices to protect themselves and their families when they have the facts,” said Reeta Roy, President, and CEO of the Mastercard Foundation.
This isn’t her first time taking on an ambassador role. In 2020, she was appointed as the Goodwill Ambassador for the United Nations Development Programme (UNDP) with the aim of promoting women’s empowerment and gender equality.
Yemi Alade uses her voice to campaign for the fight against Covid
Yemi Alade is no stranger to the global vaccine conversation. For over a year, she’s been vocal about the safety of COVID-19 vaccines, the importance of vaccine equality, and the need to dispel myths around Covid-19 and vaccines—particularly in Africa.
Yemi’s involvement aims to remind Africans of the power they have to make a change in their communities, and in the lives of their friends and families, by getting vaccinated.
The singer is also set to release a campaign Unity Anthem on March 9, 2022, that will be accompanied by an #ItsUpToUs dance challenge choreographed by 21-year-old Zambian social media star and choreographer, Mooya Musunga.
It’s Up to Us is driven by the Mastercard Foundation in partnership with the Africa CDC under their Saving Lives and Livelihoods initiative—a $1.5 billion partnership to enable vaccination in Africa by purchasing vaccines for more than 65 million people and providing logistical support to enable the vaccination of millions more.
The partnership also aims to support vaccine manufacturing in Africa by focusing on workforce development and strengthening the Africa CDC’s capacity to oversee a historic vaccination effort and better respond to future outbreaks.
Yemi Alade first gained prominence in the music industry with her hit song ‘Johnny’ which topped charts and received a great reception across the continent. Her other hits include Na Gode which she sang in Swahili, Don’t Jealous Me, Africa and Double Double.
Take your shot with Yemi Alade campaign video
Source: Nairobi News