Beloved Netflix users, especially those that are using other people’s accounts through shared passwords are about to face it rough as the streaming platform is already testing a feature that cracks down on password-sharing.
Netflix has been working on the anti-password-sharing feature for a while now and has been a bit relaxed on users who have used the tactic to gain access to its platform through sharing of accounts. However, this could end soon as it is about to drop a bomb!
According to GammaWire, the streaming giant has started to roll out a new crackdown feature for selected users. People have reported that when using another person’s account, they were met with a screen that reads, “If you don’t live with the owner of this account, you need your own account to keep watching.”
Similar reports have been reported by Hollywood Reporter too, which says that Netflix has already started rolling out the feature but in limited phases and could soon go live worldwide any moment.
As for now, the feature is a limited rollout and should be a good chance for those sharing accounts to get their affairs in order before its too late.
“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” said a Netflix Spokesperson. Research firm Magid suggested that around a third of its users have shared their passwords with another person.
Given the fact that the illegal practice has been going on for a very long time, Netflix sees it as only fair that it improves its security and also initiates a crackdown on those sharing accounts with others.
Netflix slowly rolling out an anti-password-sharing feature
A basic plan for Netflix ranges from US$7.99 (UGX 29,290) to US$11.99 (UGX 43,953) a month. The standard plan at $13.99 allows users to use the service on two separate devices at the same time. For $17.99 (UGX 65,948) per month, users can use their account with four screens simultaneously.
Since the prices are quite fair, and users can opt-in for the standard plan at $13.99, which is frankly still cheaper than some of the satellite TV services in Uganda not forgetting limitless access to content. It is possible that many can afford the service.
At the start of the year, Netflix announced that it had over 200 million subscribers worldwide, which grew due to the coronavirus pandemic as many were staying indoors at the time. The new anti-piracy measures could be a response to the onslaught of newer mainstream streaming services, which now includes Disney+, HBO Max, Peacock, and Paramount+, among others.
Netflix CEO Reed Hastings said in 2016 that “password-sharing is something you have to learn to live with,” but it would appear as though the company feels differently in 2021. “Because there’s so much legitimate password sharing — like you sharing with your spouse, with your kids … so there’s no bright line, and we’re doing fine as is.”
So, it’s high time you started making changes and getting ready to pay your own subscription as the new feature may roll out anytime from now.
Author: Allan Bangirana
Allan Bangirana is a freelance writer for Newslibre & Spur Magazine. He is passionate about tech, games and occasionally writes about entertainment, lifestyle and so much more.