Apart from Rare being one of her deepest personal studio albums, Selena Gomez is launching her first own beauty brand cosmetics company under the same name later this year. The singer made the announcement on Feb. 4 via her Instagram.
“Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer,” she captioned a video in which she’s seen testing out some of the products.
“Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.”
After making the big announcement about the Rare Beauty cosmetics company, its Instagram page grew to more than a 1 million followers within an hour of being made public. The news has received a lot of attention with many fans anxious to try out her products.
Selena Gomez launches a beauty brand that focuses on mental health as one of its main missions
The Rare Beauty brand seems to be in alignment with Selena Gomez’s own views on mental health which could be one of its main missions as a brand.
“I think Rare Beauty can be more than a beauty brand,” the singer says in the video. “I want us all to stop comparing ourselves to each other and start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
The brand itself added to this with an official statement shared to its Instagram page on Tuesday. “Our mission is to shape conversations around beauty, self-acceptance, and mental health,” the caption reads. “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.”
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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
Gomez has yet to reveal what kinds of products will be included in the launch, but judging by the products she’s seen testing in her announcement video, it looks like fans can look forward to the inclusion of foundations, concealers, mascaras, and lipsticks.
Rare Beauty will be sold exclusively at Sephora stores in the U.S., Canada, and Mexico.
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